In this case, the job
applicant has not been referred by someone in the industry and
therefore does not already have an ‘in’ with the
decision maker.
As a result, the applicant is going to need to make
sure they reference in the cover letter exactly how they found out
about the position and specify exactly which job board or newspaper.
Simply stating “I saw your advertisement” isn’t good enough ...
In addition, the job seeker
will need to really catch the employer’s attention with the
cover letter.
When a job opening is announced through the media, such
as in the classifieds section of the newspaper, the amount of
competition significantly increases.
Shannon St.Claire, RN 2367 Carrie Boulevard Olympia, Washington 00000 February 5, 2005 Ms. Ann Graves Dear Ms. Graves: The position for
Emergency Room Nurse advertised recently in the Sunday edition of the
Olympia Daily News caught my attention. My skills and experience are a
perfect complement for this position. After completing my nursing
degree at Washington State University, I worked as an emergency room
nurse at Seattle General Hospital for 3 years. I have recently returned
home to the Olympia area and believe that I can bring the same
exceptional skills I honed at Seattle General Hospital to your
excellent facility. The experience and education I gained in Seattle
have given me excellent knowledge of Emergency Room practices, patient
care and family relations. The following are
highlights of my qualifications and accomplishments:
Sincerely, Shannon St. Clair Enclosure: |
She also customized the cover letter to directly target the advertisement ... this gives a personal tone to the cover letter.
The applicant goes on to draw
attention to her strengths by using bulleted text and mentioning the
awards and commendations she received for exceptional patient care.
She concludes the cover letter
by indicating she can help the employer with her excellent skills and
experience. Finally, rather than giving the employer the option of
contacting her, the job applicant puts the ball into her court by
stating she will follow up to answer any questions. All of these
techniques are designed to put the job seeker ahead of the competition
who will surely be responding to the advertisement as well.
| Share This Article |
| by Roger Clark |
Do not overlook the importance of your cover letter.
Some people consider it to be even more impirtant than your resume.
Customize every cover letter to match every job application requirements.

| Share This Article |
| by Roger Clark |