The resume can be provided when an interview is obtained. Due to this fact …
The cover letter will need to stand on its own merits and will contain much of the same information as the resume.
Also known as a cold call cover letter, the broadcast cover letter has traditionally been used by individuals well established in their chosen fields, who are using this type of cover letter to ‘broadcast’ or make known the fact that they are in the market for a new career. A resume is generally not combined with a broadcast cover letter.
Other appropriate uses for this type of resume include entrepreneurs marketing their services, and persons who do not have a lot of paid work experience. The goal of this type of cover letter is to obtain a telephone interview, when further information can be discussed in-depth.
Take a look at the Broadcast Cover Letter Below to see how this applicant handled all of the required tasks:
Free Resume Cover Letter Examples – For Broadcast
4525 Peachtree St.
Atlanta, Georgia 00000
March 15, 2005
Human Relations Coordinator
Fort Worth, Texas 00000
In today’s highly competitive market, companies need aggressive sales leadership to meet sales goals. I am writing you because your company may need someone with my experience. I invite you to consider my recent accomplishments:
- Met or exceeded all quotas; averaging more than $27 million in annual sales in the Southeastern United States.
- Managed 10 state sales territory; successfully handling 257 customer accounts.
- Successfully ranked #1 in company sales for five years consecutively.
- Increased territory sales by 150% in 1999
- M.A; Marketing – University of Georgia
I would welcome the opportunity to speak with you regarding any opportunities you may have now or in the future. Should you agree that my background is a good match for your requirements, please contact me at your earliest convenience.
As you can see from the above example, a broadcast cover letter is a great tool to ‘test the waters.’
It can effectively be used to target companies when the job applicant is unsure whether an opening exists.
Jump The Competition
This type of cover letter is also perfect to use when rumors are being circulated in industry circles that a position is about to come open, but when a formal announcement or posting has not yet been made. Sending in a broadcast cover letter allows the applicant to get a jump on the competition.
To be effective, the broadcast cover letter must be clear, succinct and focus on the candidate’s specific accomplishments.
This job candidate used selective use of bolded text to focus on his key achievements as well as bulleted text. Rather than state the job applicant will contact the employer on a specific date and time, the broadcast cover letter leaves the option up to the employer.
Broadcast Cover Letter Tips
This is probably one of the hardest cover letters to write because you have to get the attention of the employer and establish rapport at the same time.